Fenomena Second Account Sebagai Respons Gen Z Terhadap Tekanan di Media Sosial Instagram
ARTIKEL AKADEMIK Fenomena Second Account Sebagai Respons Gen Z Terhadap Tekanan di Media Sosial Instagram Nikson Eliezer Butar Butar Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya E-mail: niksoneliezer@gmail.com ABSTRACT: The phenomenon of second accounts on Instagram has become an adaptive strategy for Generation Z in responding to socio-psychological pressures in digital spaces. Social media not only facilitates interpersonal communication but also shapes homogenized social expectations through digital mass communication. While main accounts are often used for ideal self-presentation, second accounts serve as private spaces for more honest and emotional expression. This article analyzes the use of second accounts as a response to social media pressure and behavioral homogenization, and their role in helping Gen Z maintain emotional balance and manage digital identity. Using a communication psycho...